Written By: Allan Slider

Updated: December 9, 2021

Allan Slider Presents for NAPFA’s Marketing Playbook Series on Search Engine Optimization

It’s no longer about S.E.O. For today’s modern financial advisor it’s about H.P.O., P.P.O., L.S.O., B.P.O., S.M.O., and C.P.O.!  

In this 45 minute presentation, Allan explains why Google treats financial advisor websites differently, and gives action items for simple website changes that can raise your rankings for search terms that matter.

Attendee Feedback:
Subject Matter Knowledge: 94% “Excellent”
Would Recommend to Others: 100%

Survey Comments Included:
“This was the most informative webinar I’ve ever attended.”
“The information was just what I needed and removed a lot of confusing noise.”
“Allan gave extremely clear and concise ways to immediately improve our website.”
“An hour well spent! All great info and no fluff.”
“Totally Awesome-sauce. Technically speaking.”

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About The Author:

Allan Slider

Allan Slider is the Founder of, a one-of-a-kind digital platform that elevates the visibility of fee-only financial advisors, individually and collectively. Fee-Only advisors are ONLY compensated by the client and NEVER make commission by selling financial products, or receiving kickbacks from brokerage firms. Allan is a consumer & investor advocate and a 20+ year veteran of online marketing for financial advisors.

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