Meta Tags for Financial Advisor Websites – Your Search Engine Name Tag

When it comes to helping people find your financial advisory website online, two types of meta tags are particularly important: title tags and meta descriptions. Think of these as your website’s handshake and elevator pitch in the digital world. They play a big role in how your site appears in search results and can greatly influence whether people click through to your website.

If you’re using a website builder like Twenty Over Ten, Squarespace, or Wix, make sure to check their help guides for specific instructions on how to add these meta tags to your site. Each platform has its own way of doing things.

Title Tags

A title tag is like the name tag for each page of your website. It’s the text that appears as the clickable blue link in search results and at the top of your web browser when someone visits your page.

Why are title tags so important?

1. They tell search engines what your page is about.
2. They’re often the first thing potential clients see in search results.
3. A good title can encourage more people to click on your link.

Taking the time to write clear, descriptive titles for each page of your website can really boost your online visibility and attract more visitors. Try to keep your titles under 60 characters so they don’t get cut off in search results.

Title Tag Examples

1. Home Page: “Equity Compensation Guidance | Atlanta Financial Advisors | Nationwide Service”
2. Services Page: “Stock Option Planning & RSU Management | Equity Comp Financial Advisors”
3. About Us Page: “Atlanta-Based Equity Compensation Advisors with Nationwide Reach”

Meta Descriptions

If the title tag is your website’s name tag, the meta description is its elevator pitch. It’s a short summary of the page that appears under the title in search results.

Why should you care about meta descriptions?

1. They’re your chance to convince people to visit your site from the search results.
2. They give potential clients a sneak peek of what your page offers.
3. They’re an opportunity to highlight what makes your services unique.
4. Well-written descriptions can encourage more people to click through to your site.

Spending time on writing engaging, informative descriptions for each page can really pay off in terms of attracting the right visitors to your site. Aim to keep your descriptions between 150-160 characters to ensure they display fully in search results.

Meta Description Examples

1. Home Page: “Specialized financial guidance for equity compensation. Based in Atlanta, serving clients nationwide. Optimize your stock options and RSUs with our tailored strategies. Free consultation available.”
2. Services Page: “Professional advice on stock options, RSUs, and equity awards. Our Atlanta team helps clients nationwide navigate their equity compensation. Learn how we can help maximize your benefits.”
3. About Us Page: “Meet our team of experienced equity compensation advisors. With decades of combined experience, we help clients across the US manage complex stock options and RSUs. Discover our unique approach.”